Solutions that solve real world problems start with an idea; but not just any idea, a good one. How you build and iterate upon that idea is what ultimately determines its success or failure. WordPress is an excellent platform for entrepreneurs. It powers close to 25% of the Internet, is flexible, and has a bright future. Thus, it serves as an excellent springboard to launch new, exciting, and profitable solutions. Whether it be in themes, plugins, or services, there’s plenty of room for innovation and disruption. Learn how you can take advantage of WordPress’s popularity and flexibility to enter the market faster, with less investment, and more opportunity. The session examines our unique industry and how you can build a successful business creating solutions for WordPress. We will review real world success stories, how to take advantage of your strengths and weaknesses, and the basics of launching a successful product or service in the WordPress space.